CINEMATOGRAPHER
RADEMAR
TREENINGKAMPAANIA 2023
THE AIM OF THE TRAINING CAMPAIGN VIDEO IS TO RAISE AWARENESS OF BRANDS THAT ARE REPRESENTED IN RADEMAR STORES AND BRING ATTENTION TO RADEMAR ITSELF. ANOTHER GOAL OF THE CAMPAIGN IS TO PROMOTE WORKING OUT AND A HEALTHY LIFESTYLE AND SHOW RADEMAR AS THE BRAND ALLOWING AND SUPPORTING THAT.
THIS IS DONE BY CREATING A SPORT-ORIENTED, CREATIVE, AND ENGAGING VIDEO INCLUDING DIFFERENT ACTIVITIES WITH SPORTS EQUIPMENT BY MODELS WEARING CLOTHING BY NIKE, ATHLECIA, VIRTUS, AND HOKA.
VISUAL LANGUAGE
LOCATION: INT. INDUSTRIAL WAREHOUSE
MANUFAKTUURI TÄNAV 5, 10313 TALLINN
CATERING AND BATHROOM ARE AVAILABLE IN VEEL ÜKS STUUDIO AROUND THE CORNER FROM THE MAIN LOCATION.
VISUAL STYLE VISUAL STYLE VISUAL STYLE VISUAL STYLE VISUAL STYLE VISUAL STYLE VISUAL STYLE
THE VISUAL STYLE OF THE TRAINING CAMPAIGN VIDEO IS VERY DYNAMIC. THE CAMERA IS MOVING MOST OF THE TIME TO EMPHASIZE THE ENERGETIC NATURE OF THE CAMPAIGN.
DIFFERENT LIGHT SETUPS ARE USED THROUGHOUT THE VIDEO.
MAIN SETUP
DESATURATED BLUE-CYAN BACKGROUND TONES WITH A TUNGSTEN TOUCH, NEUTRAL LIGHT ON TALENT
OVERALL LOW-KEY AND RATHER MOODY AND CONTRASTY
ABSTRACT SETUP
EYE CANDY THAT BREAKS THE USUAL SETUP AND CREATES MORE VISUAL INTEREST.
THE SECONDARY LIGHT SETUP WOULD BE DARKER AND INVOLVE SILHOUETTES. I WOULD SUGGEST USING COLOR LIKE IN SOME OF THE PHOTOS BELOW TO BREAK THE EARLIER ESTABLISHED COLOR PALETTE PATTERN.
IF THERE IS ANY BIG FAN AVAILABLE IT WILL BE USED TO CREATE A MOVING SHADOW PATTERN.
ALEX TERVINSKY
03.02.2023